Building Class
 
 

Our Mission:

Empower.

We provide independent merchants the tools and support to build successful retail businesses on and offline.

 
 
 
 

OUR PROGRAM

We are a vibrant and diverse team of product, marketing and retail specialists passionate about helping everyday people like yourself build successful shops.

We do this by providing bespoke training, one to one support, mobile and web applications helping shop owners increase visibility, sales and profits.

Whether you are an online shop owner looking to improve search results or a physical merchant looking to improve your product line - our team is well equipped to support you on your journey.

 

OUR 4Ps APPROACH

 

1// PRODUCT

Whether you are selling make up, handmade products or provide luxury goods, it’s so important that you have a clear grasp of what makes your products unique before you can successfully market it.

We help you work out which products you should be focusing on selling by analysing search and market trends, and making bespoke recommendation to optimise your product line.
 

2 // PRICING

Once you have established your product offering, the next challenge is making some pricing decisions. Pricing will impact profit margins, supply, demand and marketing strategy.

Our analysts look at your entire manufacturing to delivery process to help recommend prices that work for your business and customers.

3 // PROMOTION

You’ve got a product and a price now it’s time to promote it. Promotion includes: PR, advertising, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly get the best return on your spend.

We work closely with you, to find the low hanging fruits in digital and physical marketing to reach the audience ready to shop.
 

4// PLACE

The art of marketing is having the right product, at the right price, at the right place, at the right time. In retail, although there is growing sales online, around 90% of sales still happens offline.

This is why we specialise in not only helping you be more discoverable online, but also using your business data to help inform you on locations where you should aim to stock your products.

 
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PROGRAMS

// WORKSHOP

1/2 DAY WORKSHOPS TO VALIDATE YOUR BUSINESS

  • A workshop to help you validate your business:

    • Find problems in the market worth solving

    • Validate your solution and business model

    • Identify early adopters and outbound channels to reach them

  • Go-to-market plan

 

// CMO

SHORT-TERM HIRE ENTERPRISE LEVEL MARKETING & DATA EXPERTISE

Chief Marketing Officers are important at companies with traction, looking to scale. With our CMO program, you get our Marketing expert with 10+ years start-up & corporate experience for a minimum of 3 months.

They will help you identify customers segments, growth areas in your market and leverage internal and market data to help you scale.

Putting into place efficient processes to help your business generate predictable revenue streams.

JULY 2016

“Winners in this new age [of retail] are not always the biggest spenders on ads, but innovators in product, supply chain, and influencers.”

Scott Galloway L2Inc